By Rob Hinds on
The link below is courtesy of Dave Harris from The Bleacher Report.
People seem to forget what Dana White's position is... He's a Promoter. A Promoter's job is to find any way possible to draw attention to his/her brand.
White is also a rabid fan of the sport, and a fan of many of the athletes within it. Fans LOVE controversy! Dana is the best at riling the fans into a frenzy when there is a questionable or debatable call. Just like any fan, I'm sure he would like to see his favorites succeed, for both business and personal reasonings.
Don't be misled by his partiality for certain athletes. White does care about the fighters getting a fair shake. That's where his passion for popping off about the officials' calls comes into play.
This assists White in hyping future events and match ups. It also gets people talking, blogging, posting, tweeting, etc ABOUT HIS BRAND.
Dana White is neither a Judge or a Referee; nor does he claim to be.
He is simply doing his job (and very well, I might add).